Extreme Status Tracking For Real Time Customer Analysis

Post author By Chris Janton
Post date June 22, 2010

Customer interactions create a wealth of timely data that marketing departments are eager to exploit. The customer status fact table provides a central switchboard for using this fast-moving data.

via IntelligentEnterprise : Kimball University: Extreme Status Tracking For Real Time Customer Analysis (printable version).

Tags data warehouse, dimension, dw