Scrolling and Attention

Today, users will scroll. However, you shouldnt ignore the fold and create endless pages for two reasons:

  • Long pages continue to be problematic because of users limited attention span. People prefer sites that get to the point and let them get things done quickly. Besides the basic reluctance to read more words, scrolling is extra work.
  • The real estate above the fold is more valuable than stuff below the fold for attracting and keeping users attention.
  • So, yes, you can put information below the fold rather than limit yourself to bite-sized pages.

    via Scrolling and Attention Jakob Nielsens Alertbox.