Business decisions often require group interaction and the assemblage of data from multiple sources. The data often is both quantitative and discursive. Even though many companies create and update briefing books to aid decision-making, Ventana%u2019s research shows that the users of these briefing books believe that they are not comprehensive enough. Further, they often distrust the accuracy and validity of the data in them. Ventana Research believes organizations must address the challenges of integrating business data and assuring users of its value.