IntelligentEnterprise : Feature: The Next Wave of Data Management
The search for better data management practices has led to data stewardship and data governance efforts, but confusion over roles and disconnects between IT and the business have led to gaps in cooperation. The next wave will bring customer data integration and master data management initiatives that promise to relieve business experts from the drudgery of defining and maintaining customer data, while developers will dodge the chaos of point-to-point integration.
By Jill Dych and Evan Levy