“I think he who knows the data wins and that transcends MDM and is true for data warehousing, CRM [customer relationship management], business intelligence and other programs,” Dyché says. “We have a major Japanese car company as a client that is embracing MDM. The data warehouse people have been jockeying and everyone wants to pad their resume and own the hub. The one smart guy said, ‘you guys can all own the platforms and technology and I’ll be the data steward.’ Guess who the star of the show is now? It’s the guy who owns the information and manages the data back to the context of its usage. He’s the one with a direct line of communication back to the data governance council. He made the right choice.”
Categories