Reality IT: Data Mining – If Only It Really Were about Beers and Diapers

Reality IT: Data Mining – If Only It Really Were about Beers and Diapers | DM Review | Industry Led, Industry Read
At my job, we use data mining tools in order to figure out what the heck is really going on. Data mining has been around for quite some time now. About 10 years ago it was even considered by many BI vendors to be the “next big thing” after ad hoc querying and OLAP tools.