The pyramid model of BI is completely inadequate for today’s world of externalized business, computer-savvy workforces and constant communication. The concepts of hierarchical decision-making and solitary decision-making are simply not tenable in most cases. Problem solving and decision-making happen at every level of today’s flattened and distributed organizations. The second word in the phrase business intelligence is, after all, intelligence. What does it mean to provide intelligence to people and operations? How do systems become intelligent? The enemy of intelligent systems and organization is stasis. Becoming intelligent involves collaboration, sharing and the ability to publish and modify analytical applications, not just data.