Darwin – Online Feature – Enough With the Blogging Already
Why Business and Blogs Are Like Oil and Water
The blogging phenomenon has been mostly about grass-roots politics and activism. Yet, a large amount of the hype from a growing movement of self-interested bloggers would have you believe that business will not survive if it doesn’t get blogging and change its ways of marketing for good. Here’s why that won’t happen:
Business doesn’t do “passion.” That, according to the experts, is the prime requirement for launching and successfully building a voice with a blog. On the contrary, business is about logic, predictability, executing a strategy, even-temperedness, a steady hand – and, yes, earning a profit (something absent in the field of blogging). Name one successful CEO known for passion who’s lasted beyond a short flameout period (okay, besides Steve Jobs).
The list goes on. I don’t necessarily agree. Then again, we aren’t always talking about “business”.
One reply on “Enough With the Blogging Already”
See my bullet by bullet counter opinion on the original article on Strategic Board Blog