Customer Data Integration and Application Vendors: Don’t Paint Yourself into a Corner
Once integrated, these unified customer views provide the entire organization with the ability to drive meaningful business action within and across operational systems. While building and managing a unified customer view – across disparate data source, applications and channels – has often proved to be a complex and costly exercise, a neutral, meta data driven, rules-based approach to building a open customer hub can make the process much easier.
If we “re-termed” CDI to Person Data Integration, and followed a similar methodology we might be able to see into the problems of merging student data (as well as faculty or staff).
The same methodology could be applied to things as well – courses, programs, colleges?, sponsored projects?