AT&T Wireless Self-Destructs – Project Management | AT&T Wireless – CIO Magazine Apr 15,2004
The story of a botched CRM upgrade that cost the telco thousands of new customers and an estimated $100 million in lost revenue. Hard lessons learned.
AT&T Wireless Self-Destructs – Project Management | AT&T Wireless – CIO Magazine Apr 15,2004
The story of a botched CRM upgrade that cost the telco thousands of new customers and an estimated $100 million in lost revenue. Hard lessons learned.