When Search Engines Become Answer Engines (Jakob Nielsen's Alertbox)

When Search Engines Become Answer Engines (Jakob Nielsen’s Alertbox)
Answer-Focused Search

A major change over the years has been a declining emphasis on using search to identify good sites as such. Rather than hunt for sites to explore and use in depth, users now hunt for specific answers. The Web as a whole has thus become one agglomerated resource for people who use search engines to dredge up specific pages related to specific needs, without caring which sites supply the pages.