Volume Analytics: Beware of Bad Metrics

Volume Analytics: Beware of Bad Metrics

One area that needs conscious rethinking from time to time is the quality of your company’s metrics. Typically, bad metrics creep into spreadsheets and corporate dashboards in an insidious fashion. It isn’t that anyone consciously proposes metrics that will mislead the company. Instead, sometimes comes up with a pet count or a ratio for the want of anything better; it gets used in a couple of spreadsheets; and then all of a sudden a well-meaning person inserts it into the corporate dashboard.