The Page Paradigm

It is good to remember that things don’t always have to be built according to the template.

It is good to remember that the goal is to deliver the “goods” not comply with a “standard”

Good Experience – The Page Paradigm

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| On any given Web page, users will either… |
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| – click something that appears to take them closer |
| to the fulfillment of their goal, |
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| – or click the Back button on their Web browser. |
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