Apps vs The Web

An app is a specialized tool, like a wrist watch. Apps thrive on mobile because people on the go have short bursts of time to accomplish tasks. Waiting in line at a bank, you only have a few seconds to check your mail.

via Apps vs The Web.

Responsive Web Design

Working on the web, however, is a wholly different matter. Our work is defined by its transience, often refined or replaced within a year or two. Inconsistent window widths, screen resolutions, user preferences, and our users’ installed fonts are but a few of the intangibles we negotiate when we publish our work, and over the years, we’ve become incredibly adept at doing so.

via A List Apart: Articles: Responsive Web Design.

Scrolling and Attention

Today, users will scroll. However, you shouldnt ignore the fold and create endless pages for two reasons:

  • Long pages continue to be problematic because of users limited attention span. People prefer sites that get to the point and let them get things done quickly. Besides the basic reluctance to read more words, scrolling is extra work.
  • The real estate above the fold is more valuable than stuff below the fold for attracting and keeping users attention.
  • So, yes, you can put information below the fold rather than limit yourself to bite-sized pages.

    via Scrolling and Attention Jakob Nielsens Alertbox.