The amazing thing in all this is that most of the intended business users still have no idea what OLAP means. Or they simply do not care. And really, why should they care? The business users want to be able to answer the usual questions, which basically comes down to “Who bought/sold/did what, when and to/with whom?” From a pure business perspective, it matters less if the underlying database is multidimensional or not, as long as the business user is satisfied. It just so happens though, that OLAP is often a very good solution for providing quick answers and in-depth understanding to many business queries.