Intelligent Enterprise Magazine – Data Warehouse Designer: Habits of Effective Sponsors

Intelligent Enterprise Magazine – Data Warehouse Designer: Habits of Effective Sponsors
As data warehouse designers, you know how important a business executive sponsor is to your initiative. After focusing on data warehousing for the past two decades, I’m convinced that strong business sponsorship is the leading make-or-break indicator of data warehouse success. Having the so-called right sponsor can overcome a multitude of shortcomings, such as difficulties obtaining funding or resources, elsewhere in the project. On the other hand, sponsor turnover is one of the most common causes of data warehouse stagnation. Unsponsored data warehouses simply don’t survive