Delivering Intelligent Operational Applications (or How to Move Up the Value Chain)

Delivering Intelligent Operational Applications (or How to Move Up the Value Chain)

A third class of applications is now emerging. We call these apps – intelligent operational applications, or just IO apps, as shown in Figure 1.

IO apps are integrated into the day-to-day operations of a company.

IO apps are smart applications that increase the availability of intelligent information for hundreds (if not more) of small operational decisions that improve the customer experience or improve profitability.

IO apps are designed for use by a large number of front-line personnel or in transactional interfaces such as the Web for immediate action. (Contrast this with BI applications that are designed for use by a few business analysts.)

IO apps merge information from analytical stores with up to-the-second information from the operational stores.

Student Link is an excellent example.

The “warehouse” contains “BI data sets” that are useful in providing tools like the Course Finder, course change notifications, etc.