Data Integration: The Common Problem – Working with Merge/Purge and Household

Data Integration: The Common Problem – Working with Merge/Purge and Household | DM Review | Industry Led, Industry Read
Of all the issues related to accumulating and identifying unique data during a data warehouse implementation, perhaps the single most difficult area to control centers around data quality issues. And perhaps the most difficult task that must be accomplished once the data is cleansed and deemed “good” centers around the topic of how to do merge/purge or householding.

Householding is new to me. Must have been ignoring the business side of things for too long.