Beware the Objection Removers

Intelligent Enterprise Magazine: Beware the Objection Removers:

An objection remover is a claim made during the sales cycle intended to counter a fear or concern that you have. Objection removers occupy a gray zone in between legitimate benefits and outright misrepresentations. While an objection remover may be “technically” true, it’s a distraction intended to make you close the door on your concern and move forward in the sales process without careful thinking.